The “Cotton made in Africa” initiative works to improve living and working conditions for farmers in Sub-Saharan Africa, and it has received support from Welthungerhilfe for years. Cotton made in Africa is an initiative of the Aid by Trade Foundation, which has its headquarters in Hamburg. Its work is not based on donations, but rather on the principle of empowering people to help themselves through trade.
During farming training sessions, experts teach African small farmers efficient and environmentally friendly growing methods. An alliance has also been set up with textile companies that want the raw material “Cotton made in Africa”, and are prepared to pay a licence fee to use the relevant seal. Revenue from the licence fees is reinvested in the project regions of Sub-Saharan Africa.